Types of Letters

• Application/Cover - Applies to a specific job or internship
• Prospecting - Seeks to identify possible vacancies
• Networking - Designed to generate informational interviews
• Thank-you - Establishes goodwill and expresses appreciation
• Acceptance - Accepts job offer, confirms terms of employment
• Rejection - Declines job offer

Purpose of a Cover Letter

There are specific reasons for including a cover letter when submitting a résumé to a prospective employer. These include:

1. Identifying your reason for writing the employer
2. Linking major job requirements with your related past performance and experience
3. Demonstrating what you can do for the employer

Craft your letters to reflect what is appropriate for your audience and respond to the specific requirements of the position.

Characteristics of a Strong Cover Letter

• Addressed to a specific individual and position
• Verified correct spelling of recipient's name and title
• Organized and visually pleasing
• Clear and concise in articulation of skills and interests
• Technically correct in grammar and spelling; error free
• Presented on high quality paper/envelope
• Ideally one page with careful editing.

Components of a Cover Letter

• Top of Page
  • Date
  • Salutation (Dear Mr. Jones)
  • Your Contact Information
• Introductory Paragraph (You)
  • Specify why you are writing
  • Identify the individual(s) who referred you
  • Note a previous point of contact and pay a compliment
  • Provide an overview of the remainder of your letter
  • Make a connection between you and the reader
• Body of Letter (Me)
  • Do some personal marketing - elaborate on your strengths as they relate to the employer's needs
  • Be honest - provide specific examples that demonstrate your knowledge and experience
  • Refer to your enclosed résumé and/or portfolio
  • Wrap-up by identifying your potential contributions to the organization
• Conclusion (We)
  • Reiterate your interest in the position and the organization
  • Suggest an action plan - request an interview
  • Identify the next step - your plans or your request for them
  • Indicate you will call during a specific time period
  • Provide additional contact information
  • Express your sincere appreciation and enthusiasm

Layout Tips

• Try blocking a short list of accomplishments for emphasis; use bullets
• Underline a few important phrases for emphasis
• Unless you are applying for an artistic position, do not be too creative with your layout